Okay, so we’ll ignore the fact that this fashion boutique resides in a mall. It would have been perfectly at home on the now defunct High Street. That aside, Rouche is a trendy boutique stocking some of New Zealand’s most relevant and exciting brands, including Twenty Seven Names, Claire Bloom, Dalston, Deborah Sweeney, Dual, Jane Sutherland, Kowtow, OYL, Miranda Brown and Starfish.
You will also find Kohl & Cochineal Bags, and jewellery from Stolen Girlfriends Club and Karen Walker. The store is also the only supplier in Christchurch of Karen Walker clothing, sunglasses and shoes. The branding of the store, however, does not reflect the design aesthetic of the brands it stocks, so there is definite room for improvement.
The owner is clearly passionate about New Zealand fashion and the ultra feminine touches she has made to the store reflects the clothing and clientele.