True
Monday9:30 am – 5:00 pm.
Tuesday9:30 am – 5:00 pm.
Wednesday9:30 am – 5:00 pm.
Thursday9:30 am – 5:00 pm.
Friday9:30 am – 5:00 pm.
Saturday9:30 am – 4:00 pm.
SundayClosed.
Those passionate about clothes don’t have to leave the city limits or trawl online catalogues to fill their wardrobes. True is connecting the dots between Hamilton and the wider fashion world, with friendly service and a particularly sharp eye for warm colours, rich fabrics and high-quality clothing. The boutique opened in March 2017 as one woman’s dream to put some more goodness in this developing city and is now part of a close network of retailers who pride themselves on fine clothing and goods.
True’s range of beautiful, ethical European labels is carefully laid out and arranged to help you curate your look with timeless style. Recognising a vacancy for high-quality menswear in the region, the boutique is also focused on offering a sophisticated range of shirts, jackets and blazers to keep the boys looking dapper. Not forgetting New Zealand labels, Ingrid Starnes soaps and candles are on sale, as well as a range of accessories that will provide you with the finishing touches you’ve been looking for. Seeing a gap in the fashion market in Hamilton, True is bringing something a little bit different to the table.
Words by Rosie Morrison & Photography by Anna Briggs
Information not correct? Report an error
Location
302 Barton Street, Hamilton Central, Waikato
Nearby Places
Sisters on London
Bright, colourful, feminine and quirky, there’s a lot to love about this fashion boutique with an ethos of beautiful clothes that are made to last.
Soul Gallery
If you’re in need of a dose of inspiration, hightail it to the creative and cheerful Soul Gallery over on Barton Street. Here, you have permission to lose yourself in all things eclectic and colourful, celebrating the true meaning of New Zealand-made art, crafts and treasures.
Crate
Fashion-forward fellas are spoilt for choice at modern Hamilton clothing store Crate.
Sentinel Café
Sentinel Café is everything you'd want from your weekday coffee spot. Offering an expertly crafted menu, calming decor and even executive meeting rooms for hire, it’s the ideal place for a catch-up with colleagues.
Similar Places
RUBY Hamilton
Fun, feminine and almost painfully gorgeous, visit RUBY for a dose of NZ fashion done well.
Sisters on London
Bright, colourful, feminine and quirky, there’s a lot to love about this fashion boutique with an ethos of beautiful clothes that are made to last.
Casabella Lane
Casabella Lane is as enchanting as it sounds - but you’d miss it if you weren’t paying attention. This little lane between Barton and Anglesea Streets is bursting full of treasures, and with 17 locally-owned stores there’ll be something that catches your eye, no matter your interests.
Riverbank Lane
A place to meet, eat and drink, Riverbank Lane is home to a number of bespoke businesses that together create a charming difference to Hamilton's main street.
Featured in
Indulge in Retail Therapy, We've Found the Neatest Places to Shop in Hamilton
Featured in
One of a Kind Finds in Hamilton
