Uncommon

Championing slow fashion, unique designs and clever craftsmanship, Uncommon is known for its beautifully curated selection of contemporary womenswear. In their Christchurch East store, you’ll find racks brimming with colour from a diverse collection of established local and international designers.

Located in The Tannery, Ōtautahi’s Uncommon is the perfect destination for an ethically conscious dose of retail therapy. The store’s industrial elements contrast with the Victorian style of the Tannery to provide a unique backdrop for an eclectic collection of bold prints and well-made wardrobe staples.

Uncommon’s vibrant apparel will feel like a breath of fresh air for women who appreciate classic details and taking a risk. Each design has a story to tell, and the small team at Uncommon are passionate about sharing them. They offer a personalised service to help you find the perfect fit that you look and feel great in.

Rather than being driven by trends, buyer and store manager Anna Paterson chooses to work with brands that share common philosophies regarding ethical practices. Her guiding principle is to blend timeless fashion with unique pieces that she believes women will treasure in their wardrobes for years to come. Iconic labels Rolla’s and Neuw offer the perfect cut of denim and elevated basics. Then there are New Zealand designers Caitlin Crisp and Camille Paloma Walton if you’re after an investment piece with a special touch.

When shopping for a special someone, there are numerous options for meaningful gifting. You can’t overlook the bags and accessories from San Francisco label Baggu, and you’ll also find intricate handmade jewellery made using recycled metals, lab-grown gemstones, and cultured freshwater pearls. Take comfort in the knowledge that you’re gifting a unique and special piece whilst also supporting a small designer.